Disturbing Ads

I've seen tons and heard tons more because of the nature of my work, but this just puzzles me...Match.Com has been running lots of ads on this AM station thats part of my company. Our listeners are mostly 65+. Its scarry that the marketing people at Match think that a lot of these people use the internet, even scarrier is the thought of 65+ people posting personal ads.

72 year old widow seeks man who isn't scared of Cobwebs. Or worse yet

80 something Male just got Viagra presecription filled.

That just gives me the Jibblies.